Yogendra Sethi is a distinguished jewellery artist, designer, and connoisseur whose creative journey spans fine art, rare gemstones, and exceptional jewellery.Born into a respected business family in Indore, India, Yogendra’s passion for art began at an early age. He earned his Master of Fine Arts from the Indore School of Fine Arts, followed by an MBA from Berkeley, California, in 1975—bringing together artistic intuition and entrepreneurial vision.

Beginning his jewellery career in Jaipur in 1976, Yogendra developed a distinctive design language inspired by the colours, forms, and landscapes of nature. His work brings together natural fancy colour diamonds, rare gemstones, rose-cut and old mine diamonds, often juxtaposed in unexpected combinations to give timeless techniques a contemporary expression.

An accomplished impressionist painter, Yogendra approaches jewellery much like a canvas. Florals, landscapes, geometric forms, and the interplay of colour continually influence his creations. Working across 18K white, yellow, and rose gold, he transforms exceptional stones into expressive, one-of-a-kind works of wearable art.

His philosophy is simple yet defining:
“Life is a rainbow—the more colour you infuse, the more you enjoy it.”

With decades of experience as an artist, jeweller, gemstone expert, collector of natural fancy colour diamonds, and lover of antique diamonds, Yogendra Sethi continues to push the boundaries of artistic expression in fine jewellery.
For him, jewellery is not simply an ornament—it is art, expressed through colour, form, and imagination.